The fandom economy is no longer a fringe economic sphere created by a few "excess consumers." It is a massive trend that is fundamentally changing the relationship between producers and consumers and giving birth to completely different businesses. This mysterious new economy, a hybrid of the moral economy, social economy, and gift economy while intertwining with traditional economic systems, may even transform politics, culture, and society in the future. This book features leading experts in fandom research, top Silicon Valley VCs, cognitive scientists, and experts in the Chinese entertainment business and UX. It explores everything from Trekkies, Deadheads, and the BTS Army to the creator economy, Web3, NFTs, and the metaverse. This must-read introductory book for all business professionals explores the world of fandom in a comprehensive manner.
[Henry Jenkins/Li Jin /Daisuke Okabe /Chen Xiaoxiayo / Yasufumi Fujii / Doug Stevens / John Fisk / Shotaro Yamashita / Megumi Wakabayashi
■Book details■
Book title: "Introduction to the Fandom Economy: From BTS to the Creator Economy and Metaverse"
Editor: Kokuyo Outdoor Learning Center Cover design: Hiromi Fujita Release date: June 20, 2022 Publisher: Kurotori Publishing Publisher: President Publishing Format: B5 / 192 pages + 12 pages of frontispiece
ISBN: 978-4-8334-4129-2
Photos by Hironori Kim