Limited edition art book published by Archive of Modern Conflict, one of the world's largest private archives!
The OODA Loop (Observe → Assess → Decide → Act), now a business term, was devised by a US military officer who served in the Korean War. The layout features a multitude of motifs, including a sea of clouds, the sky, weapons, airplanes, and everyday life during wartime, as if to visually recreate the "rapid decision-making on the battlefield" that the OODA Loop made possible. The intersection of military thought and visual documentary is a truly AMC-inspired finish.
Now widely used as a business term, the OODA loop (Observe → Orient → Decide → Act) was originally devised by a US Air Force officer who served in the Korean War. This book's distinctive layout layers together a succession of motifs—cloud seas, skies, weapons, aircraft, and scenes from everyday life during wartime—almost as if visually reenacting the “rapid decision-making on the battlefield” that the OODA loop made possible. A work in which military theory and visual documentary intersect, resulting in a finish that could be described as quintessentially AMC.
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Publisher: Archive of Modern Conflict・Kominek Books