How has the existence of the consumer been shaped throughout history, and what significance does it have in the present day? In this issue, we take a fresh look at the current state of consumption, co-edited by Intage, a long-established company with a solid track record in the field of marketing research throughout Asia.
table of contents
◉ Opening Roundtable Discussion: A conversation consumers don't understand: Jun Noda (INTAGE) x Shotaro Yamashita (Editor-in-Chief of this magazine)
◉ Who are consumers? Tracing the evolution of "consumers, consumers, and customers" with Isamu Mitsuzono
◉The trap of research: Lazarsfeld's questions for social research
◉Are you a consumer?
Large-scale survey conducted by INTAGE and WORKSIGHT: "Self-image, ideals and reality"
◉ The age of creator economy/fandom and participating consumers, where consumers become creators
◉When do young people who shoplift records become "consumers"?
◉Harumi Gals: Heralding the arrival of Parco and Harumi Yamaguchi's new era of consumer culture
Harumi Gals is an oxymoron
◉ Town Diagnosis Technique: Tsunehiko Kitazawa and Residents "Technically" Implemented in Kyoto's Shopping District
◉Consumer's Book Guide: Tracing the Footsteps of Our Consumption
Tim Ingold on Generations, or the Future of a World Where Production and Consumption Are Separated
Book Introduction
Book title: "WORKSIGHT No. 27: Are We Consumers?"
Edited by: WORKSIGHT Editorial Department (Yoko Research Institute + Kurotorisha)
ISBN: 978-4-7615-0934-7
Art direction: Hiromi Fujita (FUJITA LLC)
Issue date: Wednesday, May 14, 2025
Publisher: Kokuyo Co., Ltd. Released by: Gakugei Publishing Co., Ltd. Format: A5 variant / 128 pages Price: 1,800 yen + tax